Archive for the 'Consumer & Advertorial' Category

Beware what you wear

April 18, 2008

It may be catwalk envy that has you hoisting up the droopy bits and strapping back the flab, or you may just want to show off last year’s skinny-fits one more time. But if you see gaffer tape, tweezers and twine as part of the morning preening ritual, stop to think about what trussing yourself up like a plucked bird ripe for roasting is doing to your body. There could be plenty more embarrassing things than a stray bit of flab lurking round the corner if you keep it up – and a lot more foul-smelling.

Love it when your loins burn after a night on the tiles? Those skin-tight trousers might catch you more than a lusty bedfellow. You may have heard of cystitis, an irritating bladder infection caused by intestinal bacteria. If you’ve been unlucky enough to suffer from it, the very word might remind you of that unstoppable urge to wee, and the nasty burning sensation when you do. Tight jeans and panties can be one step towards picking it up, especially synthetic ones that build up entirely the wrong kind of heat around the crotch.

It could be a lot more long-term than a couple of days squealing on the loo with a carton of cranberry juice too. Super-tight clothing can force the cells lining the womb back towards the ovaries, causing crippling pain and even infertility in a condition known as endometriosis, which affects some 2 million women in the UK alone.

Working upwards, take that high-fashion belt down a notch to avoid trapping all manner of volatile gases and bubbling potions where they shouldn’t be – a condition known as acid reflux results when stomach contents are forced upwards, leading to painful heartburn, while at the other end a stifling build-up of bowel gases that your body would normally release as nature intended, will instead double you up with cramps and have you hobbling like a granny.

Everyone knows that if you squeeze a ball of putty tightly in your hand, it’ll bulge out somewhere else. But comic as it sounds there are much more serious consequences for those sporting waistband muffin-tops. Meralgia paresthetica is its much more fearsome-sounding technical name: too much pressure on your peripheral nerve, which leads from your thigh to your spinal column, can cause bee sting-like tingling across your thighs, groin or buttocks. Buy bigger trousers if you don’t want people assuming you have ant-infested pants.

Men: if you’re reading this and chuckling, don’t think you’re getting away so lightly. If fatherhood’s your thing you may want to consider going commando: keeping the crown jewels locked away too tightly can dramatically reduce your chances by virtually shutting down the sperm-producing cells in your testicles. There’s a reason why they’re dangling down below – you need to keep them cool.

Back to the ladies: you’ve loosened your belt and been and bit more honest about your jeans size. You no-doubt know that tight bras can lead to pain in the neck, arms and shoulders, especially if you’re somewhat heavier in the bust. But did you know that they can also damage the nerves to your hands and fingers, causing tingling and numbness that will have you twitching and fidgeting like a thing possessed?

Sore soles after a night on the dance-floor might seem an evil worth paying for jazzing up those party feet – and you might think injuring your pride doing a Naomi Campbell is the worst you should fear when tottering towards town. But sharpening those toes to a point in over-tight shoes can cause everything from corns to spinal problems. And yes, even Victoria Beckham has bunions.

Contorting your tootsies into unnatural poses is one thing, but if you don’t keep them fresh and aired then trapped sweat can cause all manner of nasty fungal infections, from athlete’s foot to infected toenails. Unfortunately, flat shoes aren’t much better as they can also cause plantar fasciitis, a painful inflammation known as policeman’s heel that gives an apt warning to Bobbies pounding the beat.

Even flip-flops and backless mules can crush your toes as you push forward on them, so maybe barefoot is best – but watch your step, as over 100,000 people injure themselves like that each year too.

So there you go: next time you fish out the glad rags, besides fashion have a little think about infertility, farts and feet.

© Nick Carson 2008. First published on Channel 4’s Embarrassing Illnesses online.

iPod DJ

August 21, 2006

Download booklet as a PDF

Lugging stacks of dusty vinyl onto the lawn might appeal to purists, but let’s face it: the iDJ oozes gadgety sex appeal, and the potential in a mixing desk for two iPods is mind-boggling. Get your mates to bring theirs and you can blend entire music libraries on your lap, and still sling it all in a rucksack and run for cover if the skies open. All you need is a decent sound system.

This snippet was published in June/July 2006 as part of Lastminute.com’s Smart Summer Stuff booklet, distributed with a 3 million print-run through various publications inc. The Observer, The Sunday Times, GQ, Cosmopolitan and Marie Claire

Make £600 in 8 weeks

August 21, 2006

Download booklet as a PDF

Forget the seething masses of summer sun-seekers – sidestep the rush and aim for September. But if your pockets are empty and your cupboards bare, don’t despair: you’ve got two months to lay a golden egg. 

Liquid money

If no-one else will have them, peddle your vital juices to the professionals. Donating to a blood bank may get you a steady conscience and a custard cream, but some labs pay up to £60 for 600ml: six litres later and you’re off to a better place. The only flaw is that you’ve only got five litres in the first place.

Men, of course, can tap a less finite and somewhat stickier resource. If you’re fit and under 40, three sperm deposits a week at £25 a crack will leave you thumbing the cash – until two-dozen kids come knocking for their tuition fees.

Express delivery

Sometimes only the personal touch will do, and courier firms can pay up to £15/hour to transport a package to the remote corners of the Earth, travel and accommodation thrown in. Work is sporadic by nature but one big trip could hit the jackpot – with the hard-earned cash you can fly back and see the sights you missed while playing postie.

Be an extra on the silver screen

Before computers took over, any epic battle worth its salt was packed to the gunnels with extras. Now it’s easier to copy and paste an army as required. But there are still non-speaking parts out there, and if the film’s got a budget to speak of you could rake in between £50 and £200 a day – maybe even see your mug on screen.

These snippets were published in June/July 2006 as part of Lastminute.com’s Smart Summer Stuff booklet, distributed with a 3 million print-run through various publications inc. The Observer, The Sunday Times, GQ, Cosmopolitan and Marie Claire

Learn a language while you wait

August 21, 2006

Download booklet as a PDF

Rather than thumbing through a dog-eared phrasebook as you garble your way through locating la banque, wouldn’t it be handy to have a little angelic linguist perched on your shoulder, whispering what to say?

Dream no longer. Tipped to become hot property in 2006, lastminute.com and Coolgorilla’s Audio Phrasebooks on your iPod feature over 750 words and phrases in easily navigable categories, from telling the time to medical emergencies. Currently available in German, Greek, French and Spanish, there’s no more efficient way to while away time in the departure lounge – then you can startle fellow flyers with your newfound flair.

This snippet was published in June/July 2006 as part of Lastminute.com’s Smart Summer Stuff booklet, distributed with a 3 million print-run through various publications inc. The Observer, The Sunday Times, GQ, Cosmopolitan and Marie Claire

No more hassle: charter a jet

August 21, 2006

Download booklet as a PDF

To really start your break with a bang, hook up with a big group of mates and, unbelievably, it can actually work out cheaper to hire your own wings and split the cost. It’s about exploiting ‘empty legs’ – say a fat cat flies to Milan, his jet returns to the UK then hops back over to pick him up. That’s two flights’ worth of über-plush seats going begging, and it may be possible to cut a deal for as little as £1000 – the flight’s already paid for, so it’s all extra cash for the airline.

This snippet was published in June/July 2006 as part of Lastminute.com’s Smart Summer Stuff booklet, distributed with a 3 million print-run through various publications inc. The Observer, The Sunday Times, GQ, Cosmopolitan and Marie Claire